From December 2018 through March 2020, I was the Webmaster and Marketing Assistant at Explora Science Center and Children’s Museum of Albuquerque. As part of my position, I was in charge of the Social Media (including Facebook, Instagram, and Twitter). I had been working on a website re-design for many months, and was beginning to ramp up to making significant changes before my layoff due to Covid-19. The above images are some of the possible changes I would have been making had I not been laid off, as well as some of the completed campaigns I ran while in position.
- Updated and maintained WordPress installation with over 100 pages
- Including adding new pages, combining content where appropriate, and changing layouts of existing pages.
- Updated Versai checkout page with new HTML & CSS
- Maintained social media presence on Facebook, Instagram, and Twitter
- Ran paid campaigns on Facebook and Instagram
- Increased likes/follows by 300% from the previous year
- Engaged with the public through social media
- Used in platform analytics and Google analytics to create monthly reports about our social media and website traffic
- Created weekly newsletter emails to 20,000+ subscribers through Constant Contact
- Updated and maintained subscriber list
- Photographed events at Explora and offsite